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How to market your products and services

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How to Advertise Your Products/Services
A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses must use some form of advertising to make prospects aware of their products and services…
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Selling Your Products by Mail Order
This publication provides basic information on how to run a successful mail order business. It includes information on selecting, pricing, testing and writing effective advertisements for your products…
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Conducting the Market Research
To be successful, a small business must know its market. Marketing research is simply an orderly, objective way of learning about people - the people who buy from you or might buy from you…
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Creative Selling: The Competitive Advantage
An important ingredient in the successful retail or service business is good selling. Without it, many sales are lost -- sales that may mean the difference between success and failure. This publication tells you how you can train yourself and your employees to become creative sales people…
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Basic Twitter Etiquette Tips
Philosophies regarding social media networks, such as Twitter, can vary greatly. But similar to email, an unspoken etiquette has emerged for these social websites as well. The etiquette for these social sites does not consist of hard and fast rules, but is simply a list of guidelines for posting…
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How to Keep Your Customers Coming Back
What is exceptional customer service anyway? It is often said that up to 95% of businesses fail within the first five years. If a business lacks customers, it can no longer exist. Read 6 examples of how to provide and reasons to offer W.O.W service…
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7 Things Not to Do In Resume Writing
This is one of the most important rules when composing your resume -- don't focus on yourself. Yes, of course it is your resume and of course your resume is about you. But when you write your resume, you should do so with the employer's needs in mind…
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How to Improve Your Executive Resume to Get Employers' Attention
Sending out an executive or professional resume that you've invested significant time (or money) into, but still failing to get employers' attention? If your value proposition is buried under long, drawn-out sentences, your brand message may be lost—and your audience confused about why they should hire you for a leadership role…
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Marketing Gurus Stop Using Twitter
Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers. For most online marketers, the social media environment appears over-hyped and ineffective... Between Facebook, MySpace, Twitter, Stumble Upon, and Delicious, online marketers waste plenty of time trying to tap revenue from these social platforms
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Database: Your Business’ Most Valuable Asset!
Your most valuable asset is not the money in your bank account. Your most valuable asset is what you know about your customers - because that will lead to more money in the bank. Money in the bank is good. But it's more important to consistently generate more. Money in your bank reflects what you did yesterday. Knowledge about your customers determines what you will do today and tomorrow
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Insurance Sales - How to Overcome the Top Three Objections
If you're in insurance sales and deal with these objections, "I'm happy with who I work with now", and "Why change what I have already?" then you'll love this article. It's good for those who get these objections in any sale!
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20 Small Business Marketing Ideas
Small business marketing can be a hard nut to crack if you're not a marketing mastermind. With these 20 tips they should get you off the ground running
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What to Do When Your Company is Losing Sales and You Don't Know Why
Salespeople lose sales for a number of common reasons, but sometimes this happens because of foul play on the part of their competitors or prospects. This article gives examples of recent unethical sales practices we've witnessed and offers 5 steps you should take if you suspect you're losing sales for reasons outside the norm
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Customer Acquisition Costs and the Lifetime Value of a Customer
As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing – Cost Of Customer Acquisition and Advertising ROI (Return On Investment)
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How to use Facebook in Your Business
Quite simply, to increase your business or organization’s exposure these days, you need a Facebook page. Facebook is a free social network platform that allows you to post updates on events, showings, products or your own thoughts to gain more exposure, empathy, and popularity
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How to Market Your Business on YouTube
Advertising on YouTube can be a very successful marketing strategy for your business. You can reach large numbers of relevant, potential customers and specific audiences by targeting “buzz videos” which are the most popular videos at any given time, in real time. Another way to reach large numbers of people on YouTube is by advertising on YouTube’s home page. While the site does not guarantee impressions, YouTube has been showing 30 million impressions and eleven million unique visitors a day in the US alone
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Your Business's Marketing Strategies
Marketing continues to be a mystery... to those who create it and to those who sponsor it. Often, the ad that generates record-breaking volume for a retail store one month is repeated the following month and bombs. A campaign designed by the best Madison Avenue ad agency may elicit a mediocre response. The same item sells like hotcakes after a 30-word classified ad, with abominable grammar, appears on page 35 of an all-advertising shopper tossed on the front stoops of homes during a rainstorm! The mystery eludes solution but demands attention
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How to Promote Your Teleclass: 15 Powerful Ways
Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them
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Flair Phenomenon For Audio and Video Advertising
I can't think of one single thing that has become more prevalent in internet marketing than the use of video and audio as a tool to increase conversions and stick rate
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