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How to market your products and services
Advertisements:
How
to Advertise Your Products/Services
A wise man once said, "The person who saves money by not advertising
is like the man who stops the clock to save time." In today's fast-paced,
high-tech age, businesses must use some form of advertising to make
prospects aware of their products and services…
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the full article…
Selling
Your Products by Mail Order
This publication provides basic information on how to run a successful
mail order business. It includes information on selecting, pricing,
testing and writing effective advertisements for your products…
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the full article…
Conducting
the Market Research
To be successful, a small business must know its market. Marketing
research is simply an orderly, objective way of learning about people
- the people who buy from you or might buy from you…
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the full article…
Creative
Selling: The Competitive Advantage
An important ingredient in the successful retail or service business
is good selling. Without it, many sales are lost -- sales that may
mean the difference between success and failure. This publication
tells you how you can train yourself and your employees to become
creative sales people…
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the full article…
Basic
Twitter Etiquette Tips
Philosophies regarding social media networks, such as Twitter, can vary
greatly. But similar to email, an unspoken etiquette has emerged for these
social websites as well. The etiquette for these social sites does not
consist of hard and fast rules, but is simply a list of guidelines for
posting…
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the full article…
How
to Keep Your Customers Coming Back
What is exceptional customer service anyway? It is often said that
up to 95% of businesses fail within the first five years. If a business
lacks customers, it can no longer exist. Read 6 examples of how
to provide and reasons to offer W.O.W service…
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the full article…
7
Things Not to Do In Resume Writing
This is one of the most important rules when composing your resume
-- don't focus on yourself. Yes, of course it is your resume and
of course your resume is about you. But when you write your resume,
you should do so with the employer's needs in mind…
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the full article…
How
to Improve Your Executive Resume to Get Employers' Attention
Sending out an executive or professional resume that you've invested
significant time (or money) into, but still failing to get employers'
attention? If your value proposition is buried under long, drawn-out
sentences, your brand message may be lost—and your audience confused
about why they should hire you for a leadership role…
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the full article…
Marketing
Gurus Stop Using Twitter
Social media
has long been touted as the latest and greatest Internet marketing
tool that will bring new people to any online business seeking new
customers. For most online marketers, the social media environment
appears over-hyped and ineffective... Between Facebook, MySpace,
Twitter, Stumble Upon, and Delicious, online marketers waste plenty
of time trying to tap revenue from these social platforms…
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the full article…
Database: Your Business’ Most Valuable Asset!
Your most valuable
asset is not the money in your bank account. Your most valuable
asset is what you know about your customers - because that will
lead to more money in the bank. Money in the bank is good. But it's
more important to consistently generate more. Money in your bank
reflects what you did yesterday. Knowledge about your customers
determines what you will do today and tomorrow…
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the full article…
Insurance
Sales - How to Overcome the Top Three Objections
If you're in
insurance sales and deal with these objections, "I'm happy with
who I work with now", and "Why change what I have already?" then
you'll love this article. It's good for those who get these objections
in any sale!…
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the full article…
20
Small Business Marketing Ideas
Small business marketing
can be a hard nut to crack if you're not a marketing mastermind.
With these 20 tips they should get you off the ground running…
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the full article…
What
to Do When Your Company is Losing Sales and You Don't Know Why
Salespeople lose sales
for a number of common reasons, but sometimes this happens because
of foul play on the part of their competitors or prospects. This
article gives examples of recent unethical sales practices we've
witnessed and offers 5 steps you should take if you suspect you're
losing sales for reasons outside the norm…
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the full article…
Customer
Acquisition Costs and the Lifetime Value of a Customer
As business owners and managers, we need to
look at a variety of numbers to gain a better understanding of our
businesses. In this article, we are going to consider two very important
metrics in business marketing – Cost Of Customer Acquisition and
Advertising ROI (Return On Investment)…
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the full article…
How
to use Facebook in Your Business
Quite simply, to increase your business or
organization’s exposure these days, you need a Facebook page. Facebook
is a free social network platform that allows you to post updates
on events, showings, products or your own thoughts to gain more
exposure, empathy, and popularity…
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the full article…
How
to Market Your Business on YouTube
Advertising on YouTube can be a very successful
marketing strategy for your business. You can reach large numbers
of relevant, potential customers and specific audiences by targeting
“buzz videos” which are the most popular videos at any given time,
in real time. Another way to reach large numbers of people on YouTube
is by advertising on YouTube’s home page. While the site does not
guarantee impressions, YouTube has been showing 30 million impressions
and eleven million unique visitors a day in the US alone…
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the full article…
Your
Business's Marketing Strategies
Marketing continues to be a mystery... to
those who create it and to those who sponsor it. Often, the ad that
generates record-breaking volume for a retail store one month is
repeated the following month and bombs. A campaign designed by the
best Madison Avenue ad agency may elicit a mediocre response. The
same item sells like hotcakes after a 30-word classified ad, with
abominable grammar, appears on page 35 of an all-advertising shopper
tossed on the front stoops of homes during a rainstorm! The mystery
eludes solution but demands attention…
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the full article…
How
to Promote Your Teleclass: 15 Powerful Ways
Teleclasses, also referred to as teleseminars, teleconferences,
and webinars (with the added component of seeing a presentation)
provide a platform for online service business owners to connect
virtually with prospects around the world via a teleconference bridge
line and share information with them…
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the full article…
Flair
Phenomenon For Audio and Video Advertising
I can't think of one single thing that has become more prevalent
in internet marketing than the use of video and audio as a tool
to increase conversions and stick rate…
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the full article…
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