Marketing Gurus Stop Using Twitter
By Marty Bradfield,
teaches the Basics of online marketing
and Cutting Edge Techniques
marty bradfield at thephantomwriters com
Social media has long been touted as the latest and greatest Internet
marketing tool that will bring new people to any online business
seeking new customers...
For most online marketers, the social media environment appears
over-hyped and ineffective... Between Facebook, MySpace, Twitter,
Stumble Upon, and Delicious, online marketers waste plenty of time
trying to tap revenue from these social platforms...
Why Auto-Following Will Always Fail
John Reese is one of those people who has become famous for his
online marketing prowess, with a variety of product launches...
Even with his genius for online marketing, John Reese failed to
make the Twitter platform work for his business... In June of 2008,
Reese realized that the auto-follow strategy of gaining Twitter
followers was not working...
The auto-follow Twitter marketing strategy is doomed to failure...
I actually lost a little bit of respect for John Reese, because
he had to learn the hard way that the Twitter auto-follow strategy
would not work... A man with his genius should have known before
he started that the technique was doomed to fail miserably...
It will fail because it works in the same manner as a safe list
or traffic exchange system, where a bunch of people will gather
together to send advertising to each other... The problem is that
people only agree to join such systems so that they can send their
advertising to others, not so that they can read a ton of advertising
from other people...
People do not join safe lists because they want 10,000 people to
send them advertising in their email... They only agree to let 10,000
people send them commercial e-mail, because they want to send their
commercial e-mail to 10,000 people... Everyone involved is so caught
up in the hope that someone will read their advertising and buy
what they are selling, without giving much concern or thought to
the idea that even they are not reading the email that other people
send to them...
In June of 2008, John Reese gave up on the auto-follow strategy
for gaining Twitter followers... He un-followed everybody in a single
day and started again from scratch...
Is Twitter Dead?
Nearly 2 years later, in March of 2010, John Reese declared in
an e-mail to his mailing list that he had deleted his twitter account...
He cited the same reasons that he did 21 months previously -- too
John Reese is not the only online guru to abandon the Twitter platform...
Frank Kern, and a few of Reese's other online associates, also bid
Twitter farewell... Kern said that Twitter was a "time suck"
that was eating into his productivity...
Please don't get the idea that my reporting on the marketing gurus
leaving Twitter like rats from a sinking ship is a signal to you
that you should do the same...
In fact, I am not leaving Twitter and I see no reason that you
By mentioning Reese and Kern leaving Twitter behind, I am only
pointing out that some of the sharpest minds involved in online
marketing have yet to understand the true art and science of social
Both of these guys are smart... Few people will argue against that...
But, both have failed to understand how to turn a profit from the
Twitter social media platform...
Social Media Marketing Is Not Mass Marketing
If you were to ask me... These two guys, smart as they are, missed
the most elemental foundation of social media marketing... say,
after me, S-O-C-I-A-L... SOCIAL media marketing...
John Reese and Frank Kern are masters of mass marketing... Mass
marketing does not work on social media websites...
Social media is described as such, because it invites individuals
to socialize with one another... Those individuals who have mastered
the social media platform are those who have understood how to create
relationships, develop relationships, and maintain relationships...
They have understood that social media websites are there to help
you nurture social relationships with other people...
The mass marketer is focused on himself, above and beyond all other
people... The social marketer is focused on building relationships
with the people with whom they would like to do business...
If you understand how to attract people and maintain personal relationships
with those people, then you may master social media marketing in
a way that John Reese and Frank Kern were unable to do...
Stumbling In The Dark
The first step to mastering social media marketing is to learn
how to attract people... Auto-follow will never work towards that
end... In order to attract people who want to follow you, you must
inspire them to want to follow you...
It is funny when I watch the people who are trying to market themselves
Some of those people will send out an endless supply of quotes,
trying to convince you of their value, because they have said something
clever through the words of another person...
Others will send out sales message after sales message hoping to
attract your business...
Still others will try to win your support by focusing on key words...
They want to treat Twitter as if it were search engine driving traffic
to their website...
Some Twitter users will make certain to include a link with every
tweet... The smarter of the lot will only link to information...
The more shallow of the group will only link to sales pages...
And finally, there are those who are probably smarter than all
of us put together... They are the ones who provide a mix of content...
Sometimes, they will give us a link to information... Sometimes,
they will link us to the sales page... At other times, they will
share quotes and news headlines... And in all cases, they will socialize
with their followers, asking about things important to their followers
and sharing their personal lives with those who ask...
The Lesson To Take From This Article
Social media marketing works best, when the marketer who is attempting
to use it, remembers that first and foremost it is a platform to
socialize with other people...
Why do people follow YOU on Twitter?
They follow you, because there is something about you and what
you say that appeals to them at a very human level...
If you want to win in the Social Media element, be human and don't
be afraid to socialize with your friends and acquaintances...
About The Author:
Marty Bradfield teaches the Basics of online marketing
and Cutting Edge Techniques used by professional online marketers,
to develop lead generation systems and new businesses. He recommends
the 80-page report that outlines 35 Proven Traffic
Generation Strategies used by professional marketers to build
their online businesses: http://thephantomwriters.com/ebooks/multiple-traffic-streams.html
Published - November 2010